SYSADVANCE graphic designer, Alexandre Moreira, took part as a speaker at the Talks Design & Business, an initiative promoted by the Luso-French Chamber of Commerce.

The event focused on a key and increasingly relevant topic in today’s business landscape: what is the real impact of design on a company’s performance and growth?

In an open and insightful discussion, the President of SYSADVANCE, José Vale Machado, responded to the questions raised by Alexandre Moreira, exploring how design influences not only brand identity, but also strategy, innovation, and business results.

The conversation reinforced a clear message: design goes far beyond aesthetics. It is a strategic tool with a direct impact on organizational value and growth.

More info: https://sysadvance.com/sysadvance-3/